Agricultural Marketing — Notes Grade 12 Best

Farmers pool their products together to gain better bargaining power, lower transport costs, and access larger wholesale markets. 5. Functions of Agricultural Marketing

💡 Fun fact: A tomato’s price can drop 80% in 2 days – that’s unique to agrimarketing.

Managing risks like theft, fire, or price drops. agricultural marketing notes grade 12 best

A2:

To succeed in agricultural marketing, consider the following best practices: Farmers pool their products together to gain better

Protecting the product from damage and contamination during transport, while serving as a tool for branding and consumer attraction.

Moving produce from rural farms to urban markets or processing factories. Managing risks like theft, fire, or price drops

┌───────────────────────────────────────────────────────────────────────────┐ │ AGRICULTURAL MARKETING CHANNELS │ ├─────────────────────┬──────────────────────────────┬──────────────────────┤ │ Free Market System │ Cooperative Marketing System │ Controlled/Fixed │ ├─────────────────────┼──────────────────────────────┼──────────────────────┤ │ • Fresh produce │ • Farmers pull resources │ • Statutory boards │ │ markets │ • Shared processing/storage │ • Fixed floor prices │ │ • Direct farm sales │ • Stronger bargaining power │ • High regulation │ │ • Online auctions │ • Profits split by use │ • Limited freedom │ └─────────────────────┴──────────────────────────────┴──────────────────────┘ Free Market System

A1: Agricultural marketing is a process that begins with a farmer's decision to produce a saleable farm commodity. It encompasses all activities—functional and institutional—that move a product from the farm to the consumer, including pre- and post-harvest operations like assembling, grading, storage, transportation, and distribution.